Case study

MASS PARTICIPATION SOCIAL IMPACT INITIATIVE ‘UAE ART IN NATURE’

UAE Art In Nature received over 1000 submissions from young people across the UAE from 100 different schools. The song was co-written by Grammy nominated Ella Spira MBE and renowned rapper DB Gad. The music video has had over 3.5million views of the music Video.

Every submission received a certificate of participation signed by co founders and Directors Pietra and Ella.

Every submission is featured in the butterfly key artwork and is public on a bespoke online gallery www.uaeartinnature.com.

75 winning artworks became the 3d environment an animated ballerina (Pietra) dances through to the soundtrack of “Windows of the Mind” which features the vocals of local music collaborators Madyan Hamza singing in Arabic and DB Gad singing in English.

Messages of support from parents and teachers continue to pour in “My children keep painting and told me “maybe we’ll be in their next music video”.

The project was successful in supporting; mental well being, inclusivity and equality, creativity, quality family time with a diverse cross-section of nature represented in the artworks.